Event Concepts
Strategic concept development for events and media productions — from ideation and dramaturgy to creative implementation planning.
Event Concepts That Inspire — Strategic Concept Development from Berlin
Every outstanding event starts with a powerful idea. At Jakobs Medien in Berlin-Kreuzberg, we develop event concepts that go far beyond attractive decoration. Our concepts are strategically grounded, dramaturgically structured, and technically planned down to the last detail — from the initial idea to the finished implementation plan.
Since 2012, we have been designing event formats for federal ministries, international brands, and leading agencies. Our experience from more than 80 events at over 20 international locations feeds into every concept and makes the difference between a good idea and an unforgettable event.
From Idea to Format
Our concept development begins with a deep understanding of your goals, target audiences, and brand messages. We listen, ask questions, and analyze — before we draft the first creative idea.
Strategic Foundation
Before we get creative, we clarify the strategic questions: What should your event achieve? Which audiences do you want to reach? Which messages need to resonate? On this foundation, we develop a concept that translates your communication objectives into a tangible experience.
Format Design
We shape the format of your event — the structure that ensures content lands and attendees are activated. That could be a classic conference with panel discussions, an interactive workshop format, a hybrid broadcast format with studio production, or an immersive experience using virtual production.
Dramaturgy and Storytelling
An event is a story that unfolds over hours or days. We develop the dramaturgy of your event: the narrative arc, the emotional highlights, the transitions between program segments. Great event design ensures your key messages are not only heard but experienced and remembered.
Concepts for Every Format
Live Events and Conferences
Classic live events thrive on personal connection. Our concepts maximize this advantage through interactive formats, unexpected staging, and thoughtful spatial design that encourages networking and exchange.
Hybrid Events
Hybrid formats pose unique conceptual challenges: How do you create an equally compelling experience for on-site attendees and those watching remotely? We develop concepts that intelligently connect both worlds — with self-contained digital experiences rather than a mere relay of the live program.
Virtual Events
For fully digital events, we design formats that exploit the full potential of the medium: interactive elements, gamification, breakout sessions, and studio productions at our Urban Studio that go far beyond a typical video conference.
Immersive Formats with Virtual Production
With our virtual production technology — green screen, Unreal Engine, TriCaster Elite 2 — we unlock entirely new possibilities for event design. Speakers can present in front of photorealistic virtual environments, brands can create immersive worlds, and content becomes visually experiential.
Audience Engagement — Activating Attendees
A strong concept builds in interaction from the very start. We integrate engagement elements into our event concepts:
- Live Polls and Voting in real time
- Q&A Sessions with digital question moderation
- Workshop Formats with activating methods
- Gamification Elements for higher participation
- Social Media Integration for reach beyond the event itself
- Networking Formats such as speed dating or themed roundtables
Technically Grounded Concepts
What sets us apart from traditional event agencies: We think through every concept from the perspective of technical feasibility. As a production company with our own studio, an experienced crew, and an extensive equipment pool, we know exactly what is achievable — and what is not. This saves you from unpleasant surprises during execution while opening up technical possibilities that a pure agency simply would not know about.
Our concepts always include:
- Detailed technical specifications
- Stage and set design with 3D visualizations
- Camera and lighting plans
- Audio and streaming planning
- Staffing plans and crew structure
Brand Staging and Corporate Identity
We translate your brand into a spatial and media experience. Colors, shapes, materials, light, sound, and motion — everything comes together in a consistent brand experience. We ensure CI compliance and develop visual concepts that bring your brand to life at the event.
What We Deliver
- Strategic event concept with goals and audience analysis
- Format design and program structure
- Dramaturgy and run-of-show plan
- Technical concept with visualizations
- Set and stage design
- Interaction concept and audience engagement plan
- Brand and CI concept for the event
- Detailed implementation plan with budget framework
Why Jakobs Medien for Your Event Concept
Our team in Berlin-Kreuzberg combines creative conceptual expertise with deep technical knowledge. We know how to captivate an audience — and how to build the technology to make it happen. This combination makes our concepts not only inspiring but also executable. And if you wish, we will go on to implement your concept as well: planning, technology, and production from a single source.
Contact us for a no-obligation concept discussion — we look forward to shaping your next event together.
Your contact for Event Concepts
Jacob Henger
Senior Project Manager | Events & Studio
Jacob has been working in the events industry for over 10 years and supports our clients with the planning, organisation and technical implementation of their events. Whether an international conference or studio production in Berlin — Jacob knows the processes, the technology and the right partners to make your project a success.