The Black Forest gin distillery is known for bold marketing stunts that hit as hard as MONKEY 47 itself. Eight shuffleboard teams, cheered on by a host, a big band, and a grandstand audience: We broadcast the entire event from the middle of a fairy-tale nowhere using three mobile live cameras and a popup control room — streamed flawlessly to viewers around the world.
A Livestream from the Middle of Nowhere
Broadcasting a professional livestream from a rural Black Forest location with no existing infrastructure is no small feat. There was no venue, no fiber connection, and no permanent power supply — just a clearing surrounded by forest. Jakobs Medien built a fully mobile production setup on-site, including a popup control room, bonded cellular uplinks for stable internet, and three wireless camera positions covering the action from every angle. The entire technical footprint was designed to be assembled and dismantled within hours, leaving no trace in the landscape.
Entertainment Meets Production Quality
The Shuffleboard Open was more than a sporting event — it was a brand experience. With a live host guiding the audience through the tournament, a big band providing the soundtrack, and eight teams competing for the title, the atmosphere was electric. Our production team captured it all in broadcast quality, cutting between cameras in real time and delivering a polished show that matched the energy on the ground. Viewers tuning in from around the world experienced the event as if they were standing on the grandstand themselves.
The Result
The livestream reached a global audience and generated significant social media engagement for the brand. It demonstrated that even the most remote locations can host world-class live productions when the right team and equipment are in place — and that creative brand events deserve equally creative technical execution.
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