How does a classic Berlin meet-and-eat trade fair format work without people being able to attend in person? Really only by reimagining it from scratch. With Smart4Life, we transformed the Federal Ministry of Food and Agriculture’s presence at the International Green Week into a virtual live experience during the January 2021 lockdown.
JM proved to be a partner that is not afraid to break new ground with us in order to set standards in live events.
— Dr. Clemens Wirbel | Messereferat BMEL
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