“No Challenge, No Fun” — that was the motto when our client opened a new SportScheck store in Munich and combined the event with a world record attempt: 24 top athletes had to cover at least 356 kilometers on a treadmill at an average speed above 15 km/h. So the runners could be cheered on even through the night, we equipped the event with full live technology and streamed the entire 24 hours without interruption via YouTube.
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Jacob Henger
Senior Project Manager | Events & Studio
